New Braunfels was founded in 1691 by Native American settlers, and formally colonized by German settlers in the mid-1800’s. This Texas Hill Country oasis is filled with rich history, friendly people and small-town charm, and also ranked as the third fastest-growing city in the nation, according to the 2020 Census.


The New Braunfels Independent School District (ISD) and Comal Independent School District are the primary districts serving the New Braunfels area. The two school districts are divided by the Guadalupe River. Several private school options are also available, and post-secondary schooling is offered at Howard Payne University or 20 miles away in San Marcos, TX at Texas State University.


Top employers within the New Braunfels area include: Comal County, Colorado Materials, Christus Santa Rosa Hospital-New Braunfels, HD Supply, the Walmart Distribution Center and both school districts, Comal ISD and New Braunfels ISD.


New Braunfels provides fun for all ages and interests with museums, performing arts, fine dining, craft breweries, wineries, nightlife entertainment and more. Beat the heat at Schlitterbahn Water Park & Resort with a day of exploring water rides, slides, chutes and rivers. For the 50’s vibe, visit Stars and Stripes Drive-In movie theater where a variety of movies are offered for date night or the whole family to enjoy year-round. Tourists and residents revel in the annual Wurstfest every November, where German culture meets Texas fun.

Outdoor Recreation

The New Braunfels area offers natural attractions for all ages. Natural Bridge Caverns is one of the largest known commercial caverns in Texas; visitors marvel at the hidden cave and various passages 180 feet underground. Animal lovers enjoy the driving through Natural Bridge Wildlife Ranch to experience 450-acres of a Texas-style African safari or visit the Animal World and Snake Farm Zoo to see animal species from across the globe. Centralized Landa Park offers an aquatic complex, walking trails, golf course, arboretum, playgrounds, fishing pier and more in a beautiful tranquil setting.

The Comal River and Guadalupe River run through the city providing outdoor recreation for visitors to tube, swim or fish in some areas. Nearby Canyon Lake, boasts more than 80 miles of scenic shoreline, and is a favorite spot for boaters and water sport enthusiasts.


New Braunfels offers a variety of shopping from small local boutiques, antique shops, farmers markets to large retailers found at Town Center at Creekside or the outlet mall in San Marcos, just 15 miles down I-35.


The neighboring Gruene Historic District was a former ghost town rediscovered in 1974 after   an architecture student made the discovery while kayaking the Guadalupe River. Soon after, this area was placed on the National Register of Historic Places and revitalization began. Today, visitors enjoy the unique charm and history of the area, as well as restaurants, shopping, events and more. Gruene Dance Hall, which was the only business intact when rediscovered, has attracted artists such as, Willie Nelson, George Strait, Stevie Ray Vaughn and the Dixie Chicks over the years.

There is so much to see and do in New Braunfels, whether you are making it a destination spot for a fun getaway or place to call home. Either way, you are going to love all that is offered.